Effective Ways to Get Free Advertising for Your Small Business Albany OR
Effective Ways to Get Free Advertising for Your Small Business
Free Ways to Advertise Your Small Business
Advertising is a critical fundamental for the success of any business, big or small. It is one of the imperative aspects that often determine whether a business prospers of falters. The advertising effort takes up a considerable portion of the business’ operating expenses. In these tough post-recession days, every business is inclined to limit its expenditure and, as such, cost-trimming has become the order of the day. Advertising on a budget may not produce the desired optimal results but there are options that can supplement this effort. The best thing about these options is that they are free.
While free advertising may be music to many business owners’ ears, it is prudent to remember that advertising shouldn’t be seen as an expense per se but rather as an investment. It therefore follows that a business should not solely rely on free advertising, but as much as possible the best approach would be to use a combination of advertising strategies. In the same vein, it is apt to realize that not all free advertising strategies work to the same efficacy for all businesses. A rotation of different free advertising options is the best way forward.
Below are some of the free advertising ideas that are easy to implement in a small business scenario:
1 Making Use of SEO Optimization
By far the most effective way of free online advertising is through SEO optimization. In a nutshell, this involves the application of relevant keywords to your website content. Doing this gives your website a better ranking on search engines and also transforms it into a profitable venture.
2 Using Free Classified Ads
The internet has a good number of websites on which one can place free classified ads. Some of the most popular among these are CraigsList and Kijiji . The classified ads do not remain on these websites indefinitely; they will be replaced over time. As such, one should spare some little time, perhaps weekly, to check on or replace ads. This is quite a good bargain bearing in mind that there are no charges for the publicity and that it does not take too much time to create an ad.
3 Making Use of Forum Posting
Forums are an effective platform for free business advertising if they are used in the appropriate manner. The best approach to forum posting is via your signature file in which you create a link to your small business. This is the most sensible approach to follow since doing it otherwise will result in a spamming of the forum(s). Through the said technique you will also not be in breach of the rules of most forums, many of which are against personal website advertising.
To make the most of forums, it is wise to simultaneously advertise as aforementioned and to regularly contribute meaningful posts to the same. In this way you will gradually be recognized in a given community and your website will certainly be visited by many people.
4 The Use of Opt-In Emails
Opt-in emails are basic...